I ran into a concept today called zero risk bias and I realized that this is something that holds so many people back. The Decision Lab describes zero risk bias as the following: Zero risk bias relates to our preference for absolute certainty. We tend to opt for situations where we can completely eliminate risk, seeking solace in the figure of 0%, over alternatives that may actually offer greater risk reduction.
Zero Risk Bias
Zero Risk Bias
Zero Risk Bias
I ran into a concept today called zero risk bias and I realized that this is something that holds so many people back. The Decision Lab describes zero risk bias as the following: Zero risk bias relates to our preference for absolute certainty. We tend to opt for situations where we can completely eliminate risk, seeking solace in the figure of 0%, over alternatives that may actually offer greater risk reduction.